How to sell websites
The brief, scoping the work, the quote, presenting the prototype and defending the price to the client.
Training
Sales training for IT services: websites, apps, audits and security
We teach you to sell digital services: find clients, calculate the cost, present the solution and close the deal. We work through websites, apps, audits, cybersecurity and automation using real scenarios.
What is included
How to sell apps
Mobile development costs more: we explain timelines, risks and support costs in a way the client accepts.
How to run an audit
We find bottlenecks and losses, put a money figure on them and turn them into an implementation plan.
How to sell cybersecurity
We talk to businesses about risks, not terminology: penetration testing, backups, monitoring.
Quotes and proposals
We calculate the cost of the work, show the stages and put the agreements in writing.
Objections and negotiations
“Too expensive”, “we'll do it ourselves”, “let us think about it” — workable answers and techniques from practice.
Sales training prices
The courses are led by a mentor: we go through your services, build your materials and practise on real deals. Below are the prices per student.
Courses
- Selling websites and appsFinding clients, the brief, the quote, presenting the solution and defending the price.20 sessions$590
- Selling audits and consultingPopularHow to run an audit, calculate the client's losses and sell implementation.16 sessions$490
- Selling cybersecurityHow to explain risks to a business, calculate the cost of protection and sell packages.18 sessions$540
- Selling automation, CRM and AIHow to sell integrations, bots and AI scenarios through time savings.20 sessions$590
Practice and tools
- Scripts and templatesBrief, proposal, quote and objection-handling answers — as ready-made files.$190
- Deal or funnel reviewWe look at your funnel and find where money is being lost.one session$90
- Deal supportWe help you negotiate and calculate quotes for specific clients.$250/month
Individual and teams
- Individual session with a mentorA walkthrough of your service, market and specific negotiations.$40/hour
- Corporate group of up to 10 peopleA programme for your team: product, market and sales scripts.from $1700
- Mentoring after the courseWe review new deals once the training is over.$150/month
Prices are per student. We tailor the programme to your product and market; for teams and non-standard tasks pricing is calculated individually.
How it works
- 01
Assessment
We go through your services, market, average deal size and typical client.
- 02
Materials and scripts
We build a brief, a proposal structure, a quote template and objection-handling answers for your services.
- 03
Practice on deals
We review real negotiations and correspondence: what worked and what put the client off.
- 04
Funnel and metrics
We calculate conversion by stage and plan where new leads will come from.
Training price
Training is priced individually: it depends on your level, your goal, the program and the number of sessions. After a free assessment we give you an exact price and timeline.
Selling IT services: how to guide a client and calculate a quote
Frequently asked questions
Who is sales training for?
Freelancers, studios and managers who sell development, design, audits, security or automation. No sales experience required.
How do I sell websites and apps — where do we start?
With the brief and scoping: we work out how to understand the volume of work, calculate the quote and explain to the client what makes up the price.
How do I sell an audit if the client sees no value in it?
We show the losses in money and time on the client's own processes. After that an audit is seen as an investment, not an expense.
How do I sell cybersecurity?
Through risks and the cost of an incident: we explain penetration testing, backups and monitoring as business insurance, not a formality.
Are there ready-made materials?
Yes: a brief, a proposal structure, a quote template and objection-handling scripts — they stay with you.
How much does sales training cost?
The websites and apps course is $590, the audit course $490, cybersecurity $540, automation and AI $590. Individual sessions — from $40 per hour.
Other training topics
Let us tailor the programme to your goal
Tell us about your goals and level — we will suggest a training programme with timing and price.